Technology and Health care Essay Example for Free

Innovation and Health care Essay Innovation is â€Å"the aid and worst thing about medicine†. It has been an extraordinary gift for medicinal services arrangement of the United States by giving new medicines and restored to the interminable sicknesses, and refined analytic techniques to diminish complexity and inadequacy. Since the time the postindustrial period, the advancement of new innovation has kept on changing numerous features of social insurance conveyance (Shi Singh, 2012). Telehealth is a sort of innovative development, which use media transmission to advance wellbeing. In this paper, Application of telehealth innovation in first home medicinal services, Inc. situated in Chicago, IL is talked about to show the effect of telehealth on the nature of care, personal satisfaction, cost of care, and access. The social, moral, and financial effect of telehealth on the first home human services, Inc. is likewise talked about. Expanding number of old patients and patients with interminable conditions have prompted increment in social insurance establishments like home human services, to improve the standard of value care and control the medicinal services costs. first home medicinal services, Inc. offer types of assistance including treatment administrations, talented nursing, and individual consideration to old individuals who are homebound (first Home Health Care, Inc.: Quality consideration supplier, 2012). Home social insurance is a pattern in medicinal services conveyance these days. An ever increasing number of patients include in the home human services pattern, because of the remote checking and telemedicine, which permits patients to get the consideration that they need in the solace of their home. Lion's share of these patients are protected through the reasonable consideration act (DeVore, 2014). Telehealth in first Home Health Care, Inc., Chicago, IL 60659 Telehealth is the significant pattern going on right now in medicinal services administrations, and it is influencing social insurance conveyance framework in each level, open or private and little or enormous associations. The principle reason for telehealth is advancing wellbeing by utilizing the idea of media transmission. Telehealth additionally fuses the idea of telemedicine. There is a slight distinction between both. Telemedicine is a separation medication, in whichâ telecommunication is utilized to analyze and treat the patient particularly when the patient and supplier are isolated by separation (Shi Singh, 2012). Telehealth is a wide-extending idea, which incorporates telemedicine as instructive, regulatory, and research use, and furthermore in clinical application that includes parental figures, for example, doctors, attendants, drug specialists, and so forth. (Field and Grigsby, 2002). There are two sub-classifications of telemedicine; coordinated telemedicine and offbea t telemedicine. In simultaneous telemedicine, it permits constant media transmission, for example, video conferencing in the middle of patient and supplier. It permits social insurance suppliers to look at and meet the patients. In offbeat telemedicine, it stores and forward innovation that permits adaptability in light of the fact that the client can survey the data later (Maheu, Whitten, Allen, 2001). For instance; teleradiology (Transmission of radiological pictures), telepathology (Observation of tissue example by means of video microscopy), and telesurgery (utilizing and controlling robots to perform medical procedure from a separation (Shi Singh, 2012). Inventive applications are under procedure in the telemonitoring patients getting home medicinal services. Indispensable signs can be checked utilizing video innovation in a savvy way (Johnston, Weeler, Deuser, Sousa, 2000). The Veteran Health Administration has affirmed the significance of telehealth in psychological well-being administrations and conveying psychotherapy for a portion of the mental conditions (Gros, Aciemo, Ruggiero, Frueh, Grubaugh, Egede, 2010). In provincial region, they face numerous difficulties so as to get the quality social insurance in a financially savvy way. A portion of the boundaries assume tremendous job in the ineffectual medicinal services benefits in country regions, for example, lack of suppliers, significant distances, seclusion at social and physical level, and so on., which can be overwhelmed by utilizing telehealth administrations (Shi Singh, 2012). Telehealth improves the nature of care at low expenses by giving access to country regions. World has changed to an extremely occupied, innovation ward, and data gathering society. Everybody needs everything right away. This immediate desire is persuading the developing employments of telehealth innovation in medicinal services framework. Telehealth have expanded fame after some time and improve nature of care by encouraging patients to take readings and estimations (indispensable sings) in the solace of their own home, where they feel the most agreeable (Lee, Helal, Anton, Deugd, Smith, 2012; Williams Wilkins, 2011). Telehealth,â or the conveyance of wellbeing related administrations utilizing media communications by a human services supplier to patients that are some good ways from the supplier, is a savvy strategy that could give wellbeing administrations in a home settings (Lee, Helal, Anton, Deugd, Smith, 2012; Blinkhorn, 2012). It keeps the solaces of home as the quality consideration is given where the patient needs to remain. It is one on one give it a second thought, where the patients are furnished with 100% consideration and quality consideration. It is a lot of moderate when contrasted with other human services services’ cost. Patients are dealt with and getting fix at their home; in a truly agreeable condition where they love investing energy. This home condition causes them recuperate soon, and it is simple and quick for them to feel great and autonomous. Telehealth decreases patient’s medical clinic visit or affirmation costs and eventually spare a lot of social insur ance costs. Media communications changes the conveyance of human services by giving simpler access among patients and specialists. The telehealth in home medicinal services administrations not just give the best quality consideration inside a home situation, yet in addition gives true serenity to patient’s family in their bustling way of life. Telehealth in home social insurance, not just gives more years to include patient’s life, however it gives â€Å"Life to years† (Lee, Helal, Anton, Deugd, Smith, 2012). As the world advances, there will be approaches to endure the world we live in. Everything is by all accounts changing into innovative imparting instead of face to face or eye to eye correspondence. To put it plainly, telehealth has acquired numerous positive changes the social insurance conveyance framework as far as nature of care, personal satisfaction, medicinal services expenses, and access. Use of telehealth in first home medicinal services, Inc. can improve the quality consideration, spare hospitalization costs, better controller of fundamental indications of patients, and it improves productivities of patients, social insurance suppliers, and human services costs (Blinkhorn, 2012). New innovation like telehealth consistently raises social, moral, and practical misgivings. Social insurance spending plan with keeping up the standard of value care is the primary worry in the Unites States. From a monetary perspective, telehealth innovation requires human and nonhuman commitment for the creation, activity, preparing, and the board of social insurance administrations. Telehealth innovation bring up issue like, is telehealth worth spending the sum it needs? Lion's share of the home social insurance recipients are coveredâ under Medicare and Medicaid program in the first Home Health Care, Inc. The worry is with respect to squeezing government for the reserve from such projects, after use of telehealth in first Home Health Care, Inc. (Shi Singh, 2012). From the financial perspective, telehealth benefits patients, medicinal services suppliers, and human services framework. Telehealth in home human services benefits patients regarding expanded access to medicinal services, better nature of care, better personal satisfaction, and cost-adequacy (Jennett, Affleck Hall, Hailey, Ohinmaa, Anderson, Thomas, Young, Lorenzetti, Scott, 2003). The social, moral, and financial perspectives of society influence the use of telehealth in home human services. End Patients with interminable maladies would prefer to be in their home than in medical clinics and nursing homes, and this is valid for particularly older patients who need to be in their homes. Late advances in data and correspondence innovation have made telehealth in home medicinal services both sensible and sensible. Numerous components influence the utilization of telehealth innovation in human services framework, for example, convictions and qualities, financing, financial perspectives, and so forth. Telehealth innovation gives nature of care to old patients and patients with interminable conditions, in their home settings in a reasonable way. Telehealth has incredibly affected the human services conveyance framework. It has decidedly affected the nature of care, improved the personal satisfaction, and advance access in a practical way (Burgiss Dimmick, 2003). Utilization of telehealth in first Home Health Care, Inc. can be valuable to the patients and suppliers. References first Home Health Care, Inc.: Quality consideration supplier. (2012). Administrations. Recovered from http://www.1sthomehealthcare.com/administrations Blinkhorn, T. M. (2012). Telehealth in nephrology medicinal services: a survey. Renal Society of Australasia Journal, 8(3), 132-139. Burgiss, S., Dimmick, S. L. (2003). Telehealth in home social insurance. Care Management Journals, 4(2), 110-116. DeVore, S. (2014). The changing human services world: Trend to watch in 2014. Recovered from http://healthaffairs.org/blog/2014/02/10/the-evolving human services world-patterns to-watch-in-2014/Field, M. J., Grigsby, J. (2002). Telemedicine and

The National Waste management Policy in Australia

Questions: 1. Set up a preparation note to your organization summing up how squanders are overseen in the State/Territory in which you are based.2. Depict how it ought to be overseen as per the waste administration hierarchy.Are there any legisative issues? What arrangements exist that may impact the materials the executives and how?3. Clarify the particular waste administration issues applicable to the site under scrutiny and give useful proposals on how burn through can be diminished after some time. Answers: 1. The National Waste administration Policy has opened up new ways to the powerful waste administration treatment in Australia. The terms and enactments of the arrangement were settled upon by all the Australian Environment serves in November, 2009 and the points of accomplishing asset recuperation and the board of the losses till 2020, were set. There is a waiting history of shared endeavors of the Government of Australia, in powerful treatment and waste administration. The absolute first far reaching approach for squander the executives was concurred by the Government of Australia under the 1992 National Strategy for Economically Sustainable Development by the counsil of Australian Government. The strategy planned for expanding the productivity with which the assets were being used and consequently all the while decrease the effect of waste removal on the ecological (AGDE 2013). With time, the nature of waste has changed a great deal. With increasingly complex merchandise, more measure of landfill is being delivered. This adjustment in the intricacy of the merchandise and the waste being delivered has fundamentally diminished the ability to recuperate the assets. The significant points of this strategy are to evade the age of waste and along these lines, lessen the measure of waste for removal, including the unsafe waste. Also, the point of the approach is to start the administration of waste as an asset. Thirdly, the duty of the administration is to guarantee appropriate waste treatment, recuperation, removal and re ease of use. This implies every one of these exercises ought to be completed in a sheltered, logical and naturally stable way and finally the strategy additionally means to contribute in the decrease of ozone depleting substance outflows, preservation of vitality and its creation, proficiency of water and furthermore the profitability of the lan d (AGDE 2013). The administration of waste in Australia has become a significant issue now. For all the kinds of squanders various associations and arrangements are being set up by the Government so as to manage the removal, treatment and re usablity exercises. 2. The most widely recognized sort of waste material that is available in Australia is the Hazardous waste. As per the Hazardous Waste (Regulation of Exports and Imports) Act 1989, Hazardous squanders can be characterized as the waste that has any of the accompanying attributes: unstable, harmful, combustible strong/fluid, noxious, ecotoxic and is an irresistible substance (AGDE 2013). The control of Hazardous waste in Australia is done by means of Hazardous Waste ((Regulation of Exports and Imports) Act 1989, as per which the import and fare of the waste is controlled inside the nation. This demonstration guarantees that this waste is discarded securely with the end goal that the people and creatures, inside and outside Australia, are shielded from the hurtful impacts of the waste. The first Act of 1989 was answerable for controlling the development of waste that didn't have any money related worth and was bound for definite removal tasks through burning or landfill. In any case, in 1996, the Act was corrected and the squanders that had a money related worth and that were bound to reuse and recuperation activities, were additionally remembered for the rundown (AGDE 2013). The global development of Hazardous waste is overseen by the Basel Convention, which is a worldwide arrangement that has been intended to direct and decrease the fare and import of unsafe waste between countries. This Convention was brought into power in 1992 and now around 170 countries are its individuals. Perilous waste implies the solids, liquids, or contained gasses created by current techniques that speak to a liberal present or potential risk to human prosperity or nature when disgustingly treated, set aside or organized. Delineations of essential dangerous wastes fuse spent auto batteries, spent solvents, and oozes from current wastewater treatment units. Over late years the proportion of risky waste has extended in light of different segments including: masses advancement and the related augmentation famous for product and organizations; improvement in return substance things and extended use of oils, pesticides, acids and salts; an addition in the proportion of perilous par ts in family waste; and upgraded restorative administrations which has provoked progressively clinical and pharmaceutical waste (Australian Bureau of Statistics 2013). The Environmental insurance Act (EPA) allows the householders to carry their loss to the Household Hazardous Waste Depot which is worked by Zero Waste SA. A portion of the waste materials like paint, sealants, varnish and the cements can be discarded alongside the ordinary trash. Squander that is created from the business and the administration organizations isn't satisfactory and such waste should be arranged with the assistance of business squander treatment organizations. Low maintenance ranchers or full time ranchers are the essential makers and they create squander in type of undesirable agrarian synthetic concoctions. This type of waste should be arranged with the assistance of industry based ChemClear that is financed by the businesses. As indicated by the Environment Protection (squander Resources) Policy 2010 (W2R EPP) the removal of risky waste to landfill in metropolitan Adelaide and the other remote and provincial regions South Australia. This Act ought to be viewed as an incitement for the enterprises and the people to change the manner in which they see dangerous waste and in particular its age and removal. The Government of Australia guarantees that all the people should utilize the waste evasion way to deal with dangerous waste age and in this manner, endeavor to work toward cleaner country. This consequently will likewise help in building up the social, efficient and natural acts of the nation (EPA 2014). Alongside the dangerous waste, clinical waste likewise has explicit authorizing and the board steps and necessities that should be satisfied by the individuals of the nation in order to guarantee a perfect and safe condition. There are numerous enactments/Acts identified with squander the executives like Section 10: objects of the Act, which planned to forestall, take out or limit the mischief to the earth; Section 25: General Environment Duty, which plots the commitments of an individual, regardless of whether approved, when undertaking an ac tivity that may messy the earth, to take all reasonable and practicable measures to prevent or limit biological harm; and a lot more areas (EPA 2014). 3. Presentation Australia's radioactive waste starts from two essential sources: mining practices and the use of radionuclides in investigation, medication and industry. In Australia, creators of radioactive waste are responsible for dealing with the waste that they make, and every one of the Federal, State and Territory governments is proficient for dealing with the radioactive waste delivered inside its ward. Given the little proportions of radioactive waste made in Australia, it is actually and monetarily inefficient, and also ridiculous, for limit and move workplaces to be worked inside each region. Appropriately, practically half of Australia's radioactive waste is taken care of at centers and schools in excess of 50 separate regions around Australia. Method of reasoning For Waste Management The waste administration arrangements of Australia must be created so as to recognize the potential offices and locales across Australia which store, get, process, arrange and treatment of perilous waste regardless of whether they are in fluid, slime structures or solids. The basis for improvement of waste administration systems was to recognize the potential waste inclined territories and furthermore their effect on the earth and afterward work toward the path to diminish and limit the destructive impacts of the waste being arranged. Various State and Territory Governments have made waste organization methods based around the possibility of the waste request. Under this procedure, squander evading is battled to be attractive over reuse, reuse to reusing, and so forth. Move apparently is the base alluring decision. In consistence with this methodology, various domains have set concentrations for involving waste, some venturing to such an extreme as to go for zero waste to landfill. T his system is clashing with incredible procedure gauges. A portion of the enactments and the wards point in financing the establishment of elective waste innovation offices either straightforwardly or in a roundabout way (for city squander). The waste administration arrangement means to accomplish the best potential results for the network. However districts' adherence to the waste request and waste distraction targets can bolster procedure decisions that have higher net costs to the gathering than other arrangement B (AGPC 2006). Systems The strategies utilized for squander the executives were all around characterized. The dataset was set up by remembering the destinations and offices which were connected to the capacity, preparing, treatment and removal of the unsafe squanders. The dataset does exclude locales where the perilous squanders were initially created for instance the assembling destinations. The smelters and concrete furnaces are prohibited as they are not viewed as dangerous waste removal offices. It excludes districts and workplaces that regulate oil trap, sewerage and present day wash waters (for example fertilizing the soil workplaces, sewerage treatment plants) or areas that dispose of asbestos and tires (for example landfills), except for where those districts moreover regulate distinctive hazardous wastes. This is on air conditioning

Blog Archive Avoid Negativity and Multiple Famous Quotes in Your MBA Application Essays

Blog Archive Avoid Negativity and Multiple Famous Quotes in Your MBA Application Essays Sincerity. Honesty. Candor. We encourage MBA candidates to incorporate these attributes into their applications, and when they do, successful essays tend to follow. Yet, can an applicant go too far? The answer is “yes,” especially when candor turns to negativity. Sometimes, when MBA candidates believe they are being candid, they are in fact revealing themselves to be predisposed to pessimism; as a result, the admissions committee has difficulty identifying with their file. Such situations are unfortunate, but luckily, they are often also avoidable; an ostensibly “negative” idea can almost always be expressed in a positive and optimistic manner. Example: “In my current position, I am no longer learning and am afraid I will continue to stagnate without my MBA. I cannot achieve my objective of becoming a leader in the marketing department at my firm unless…” Common sense would say that the admissions committee would likely not be very excited about accepting an applicant who believes he/she has stopped learning or that his/her career progress can be thwarted by basic obstacles. Revised Example: “As I look to the future, I recognize that with MBA training, I could dramatically increase my impact on my firm. With an eye toward a leadership position in our marketing department, I am…” In this revised example, the candidate is expressing the exact same need for an MBA in  positive  terms and is thus making him-/herself a more warm and engaging prospect, while still candidly stating a need for further education. Before submitting your file, check for unnecessarily negative statements. Although we would never suggest that every line in your essays must be full of sunshine, you should certainly take steps to avoid portraying yourself as a pessimist. Like negativity, you should also avoid relying on quotes in your MBA application essays. Sometimes, incorporating a famous quote (or perhaps a lesser-known quote by a well-known person) can add a little something special to the story you are trying to tell. If the quotation truly enhances your message in a significant way, it can serve as an effective tool, making your submission that much more compelling. Consider the following examples: Example 1: “The best executive is the one who has sense enough to pick good men to do what he wants done and self-restraint enough to keep from meddling with them while they do it.” â€" Theodore Roosevelt Roosevelt’s words are as true today as when he spoke them. The essence of a manager is… Example 2:   As Peter F. Drucker said, “Management is doing things right; leadership is doing the right things.” I have found the distinction between management and leadership especially important… However, some candidates may be tempted to use a quotation as a kind of crutch, essentially relying on someone else’s clever or poignant wordsmanship in place of their own. Think of using a quotation as a way of enriching an already interesting narrative, rather than as an easy shortcut to a more impressive essay. Before using a quotation in your writing, ask yourself these three questions: Does the quotation fit the essay’s main theme? Does the quotation reflect who you are or what you believe? Does the quotation truly enhance the essay? If you can answer “yes” to all three questions, incorporating the quotation into your essay might be a good idea. But first make sure that your story is sufficiently strong to stand on its own without the quote, and limit yourself to just one quotation per applicationâ€"not per essay. Share ThisTweet Essays Blog Archive Avoid Negativity and Multiple Famous Quotes in Your MBA Application Essays Sincerity. Honesty. Candor. We encourage MBA candidates to incorporate these attributes into their applications, and when they do, successful essays tend to follow. But can an applicant go too far? The answer is “yes,” especially when candor turns to negativity. Sometimes, when MBA candidates believe they are just being candid, they are actually revealing themselves to be predisposed to pessimism. As a result, the admissions committee has difficulty identifying with their file. Such situations are unfortunate, but luckily, they are often also avoidable; an ostensibly “negative” idea can almost always be expressed in a positive and optimistic manner. Example “In my current position, I am no longer learning and am afraid I will continue to stagnate without my MBA. I cannot achieve my objective of becoming a leader in the marketing department at my firm unless…” Common sense would dictate that admissions committees probably do not get very excited about applicants who believe that they have stopped learning or that their career progress can be thwarted by basic obstacles. Revised Example “As I look to the future, I recognize that with MBA training, I could dramatically increase my impact on my firm. With an eye toward a leadership position in our marketing department, I am…” In this revised example, the candidate is expressing the exact same need for an MBA in  positive  terms and thereby comes across as a warmer and more engaging prospect, while still candidly stating a need for further education. Before submitting your file, check for unnecessarily negative statements. Although we would never suggest that every line in your essays must be full of sunshine, you should certainly take steps to avoid portraying yourself as a pessimist. Take care also to avoid relying on quotes in your essays. Sometimes, incorporating a famous quote (or perhaps a lesser-known quote by a well-known person) can add a little something special to the story you are trying to tell. If the quotation truly enhances your message in a significant way, it can serve as an effective tool, making your submission that much more compelling. Consider the following examples: Example 1 “The best executive is the one who has sense enough to pick good men to do what he wants done and self-restraint enough to keep from meddling with them while they do it.” â€" Theodore Roosevelt   Roosevelt’s words are as true today as when he spoke them. The essence of a manager is… Example 2 As Peter F. Drucker said, “Management is doing things right; leadership is doing the right things.” I have found the distinction between management and leadership especially important… However, some candidates fall into the trap of using quotations as a kind of crutch, essentially relying on someone else’s clever or poignant wordsmanship in place of their own. Think of using a quotation as a way of enriching an already interesting narrative, rather than as an easy shortcut to a more impressive essay. Before using a quote in your writing, ask yourself these three questions: Does the quote fit the essay’s main theme? Does the quote reflect who you are or what you believe? Does the quote truly enhance the essay? If you can answer “yes” to all three questions, incorporating it into your essay might be a good idea. But first make sure your story is sufficiently strong to stand on its own without the quote, and limit yourself to just one quotation per applicationâ€"not per essay. Share ThisTweet Essays Blog Archive Avoid Negativity and Multiple Famous Quotes in Your MBA Application Essays Sincerity. Honesty. Candor. We encourage MBA candidates to incorporate these attributes into their applications, and when they do, successful essays tend to follow. Yet, can an applicant go too far? The answer is “yes,” especially when candor turns to negativity. Sometimes, when MBA candidates believe they are being candid, they are in fact revealing themselves to be predisposed to pessimism; as a result, the admissions committee has difficulty identifying with their file. Such situations are unfortunate, but luckily, they are often also avoidable; an ostensibly “negative” idea can almost always be expressed in a positive and optimistic manner. Example: “In my current position, I am no longer learning and am afraid I will continue to stagnate without my MBA. I cannot achieve my objective of becoming a leader in the marketing department at my firm unless…” Common sense would say that the admissions committee would likely not be very excited about accepting an applicant who believes he/she has stopped learning or that his/her career progress can be thwarted by basic obstacles. Revised Example: “As I look to the future, I recognize that with MBA training, I could dramatically increase my impact on my firm. With an eye toward a leadership position in our marketing department, I am…” In this revised example, the candidate is expressing the exact same need for an MBA in  positive  terms and is thus making him-/herself a more warm and engaging prospect, while still candidly stating a need for further education. Before submitting your file, check for unnecessarily negative statements. Although we would never suggest that every line in your essays must be full of sunshine, you should certainly take steps to avoid portraying yourself as a pessimist. Like negativity, you should also avoid relying on quotes in your MBA application essays. Sometimes, incorporating a famous quote (or perhaps a lesser-known quote by a well-known person) can add a little something special to the story you are trying to tell. If the quotation truly enhances your message in a significant way, it can serve as an effective tool, making your submission that much more compelling. Consider the following examples: Example 1: “The best executive is the one who has sense enough to pick good men to do what he wants done and self-restraint enough to keep from meddling with them while they do it.” â€" Theodore Roosevelt Roosevelt’s words are as true today as when he spoke them. The essence of a manager is… Example 2:   As Peter F. Drucker said, “Management is doing things right; leadership is doing the right things.” I have found the distinction between management and leadership especially important… However, some candidates may be tempted to use a quotation as a kind of crutch, essentially relying on someone else’s clever or poignant wordsmanship in place of their own. Think of using a quotation as a way of enriching an already interesting narrative, rather than as an easy shortcut to a more impressive essay. Before using a quotation in your writing, ask yourself these three questions: Does the quotation fit the essay’s main theme? Does the quotation reflect who you are or what you believe? Does the quotation truly enhance the essay? If you can answer “yes” to all three questions, incorporating the quotation into your essay might be a good idea. But first make sure that your story is sufficiently strong to stand on its own without the quote, and limit yourself to just one quotation per applicationâ€"not per essay. Share ThisTweet Essays Blog Archive Avoid Negativity and Multiple Famous Quotes in Your MBA Application Essays Sincerity. Honesty. Candor. We encourage MBA candidates to incorporate these attributes into their applications, and when they do, successful essays tend to follow. But can an applicant go too far? The answer is “yes,” especially when candor turns to negativity. Sometimes, when MBA candidates believe they are just being candid, they are actually revealing themselves to be predisposed to pessimism. As a result, the admissions committee has difficulty identifying with their file. Such situations are unfortunate, but luckily, they are often also avoidable; an ostensibly “negative” idea can almost always be expressed in a positive and optimistic manner. Example “In my current position, I am no longer learning and am afraid I will continue to stagnate without my MBA. I cannot achieve my objective of becoming a leader in the marketing department at my firm unless…” Common sense would dictate that admissions committees probably do not get very excited about applicants who believe that they have stopped learning or that their career progress can be thwarted by basic obstacles. Revised Example “As I look to the future, I recognize that with MBA training, I could dramatically increase my impact on my firm. With an eye toward a leadership position in our marketing department, I am…” In this revised example, the candidate is expressing the exact same need for an MBA in  positive  terms and thereby comes across as a warmer and more engaging prospect, while still candidly stating a need for further education. Before submitting your file, check for unnecessarily negative statements. Although we would never suggest that every line in your essays must be full of sunshine, you should certainly take steps to avoid portraying yourself as a pessimist. Take care also to avoid relying on quotes in your essays. Sometimes, incorporating a famous quote (or perhaps a lesser-known quote by a well-known person) can add a little something special to the story you are trying to tell. If the quotation truly enhances your message in a significant way, it can serve as an effective tool, making your submission that much more compelling. Consider the following examples: Example 1 “The best executive is the one who has sense enough to pick good men to do what he wants done and self-restraint enough to keep from meddling with them while they do it.” â€" Theodore Roosevelt   Roosevelt’s words are as true today as when he spoke them. The essence of a manager is… Example 2 As Peter F. Drucker said, “Management is doing things right; leadership is doing the right things.” I have found the distinction between management and leadership especially important… However, some candidates fall into the trap of using quotations as a kind of crutch, essentially relying on someone else’s clever or poignant wordsmanship in place of their own. Think of using a quotation as a way of enriching an already interesting narrative, rather than as an easy shortcut to a more impressive essay. Before using a quote in your writing, ask yourself these three questions: Does the quote fit the essay’s main theme? Does the quote reflect who you are or what you believe? Does the quote truly enhance the essay? If you can answer “yes” to all three questions, incorporating it into your essay might be a good idea. But first make sure your story is sufficiently strong to stand on its own  without  the quote, and limit yourself to just one quotation per applicationâ€"not per essay. 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Argumentative Synthesis Letter from Birmingham Jail

Kc Abakporo English 102 – 4353 Instructor – Joshua Barnes 7/2/13 The Everlasting Voice of Understanding During the 1960’s of American history violent acts were aimed at African Americans in the name of racism and segregation. In a case such as this one, many would seek refuge from the government, but to little surprise, cries for refuge went unanswered. Making matters worse was the fact that the Government allowed segregation to continue due to legal documents in many southern states. Acceptable forms of oppression were separated into four categories: racial segregation; voter suppression, in southern states; denial of economic opportunity; private acts of violence aimed at African Americans. At this time, many civil rights laws were†¦show more content†¦King to continue â€Å"waiting† but 340 years is ample time to wait. King continues to say that some of the preachers of God have understood the need for justice, but some have suppressed the blacks themselves. He believes that the preachers have to break the traditional, un justified rules of the society to allow for the freedom of the children of God. The true meaning of the Bible lies in justice and co-existence. He wants moral justice to overcome the traditional norms which were unjust in nature. He conveys this message well in his letter. He further writes: â€Å"One day the South will know that when these disinherited children of God sat down at lunch counters, they were in reality standing up for what is best in the American dream and for the most sacred values in our Judaeo-Christian heritage† (King 6). King also uses quotes from the Bible to further involve the emotional attachment of the people with the Bible. He compares himself with Apostle Paul when he says that he is going to carry the gospel of freedom to the places beyond his native town. This served two purposes. On one hand, he could reach out to the illiterate people who knew of Paul through churches, and on the other hand, he made it clear that he was undertaking a big mission . So, the whites were expected to come to support him in the name of god. Besides using the name of god to appeal to the people, King presents the real scenario of the life of the African American people to arouse sympathy

Explore the ways in which Shakespeare presents Lady...

Explore the ways in which Shakespeare presents Lady Macbeth and Browning presents the speakers in Porphyria’s Lover, My Last Duchess and the Laboratory Shakespeare presents Lady Macbeth in such a way that she is shown as a strong and powerful woman. Her ability to manipulate Macbeth to murder Duncan in order to get more power is a key example of this aspect of her character. Browning also presents his speakers in a similar way to Shakespeare through their need to control. The main way that both authors achieve this is through the use of language. Techniques such as rhyming couplets and semantic fields are used to emphasise the control that the characters have or want to achieve. Additionally, a range of imagery is used throughout all of†¦show more content†¦Through this juxtaposition, Shakespeare shows that lady Macbeth is willing to use her love as a means to manipulate Macbeth; she will use her love to control him, no matter what the cost. In both Macbeth and Browning’s ‘The Laboratory’, the speakers use masks, both literal and metaphorical, to cover up their psychotic behaviour. An example of this is in ‘The Laboratory’ where the speaker says ‘Now that I, tying thy glass mask tightly.’ Here, her mind is becoming fragmented and she is literally hiding herself from others as she protects herself from the fumes. In Macbeth Lady Macbeth urges Macbeth to put the mask of a murderer back on- ‘Was the hope drunk/Wherein you’d dress yourself?’ –which suggests Macbeth is feeling guilty. If he adopts a faà §ade he’ll be able to kill without feeling remorse and no one will suspect them. This also implies that they are hiding their true personality and putting on a mask to hide what they are really going to do. People today still put on an act to hide their true feelings; Shakespeare and Browning’s texts allow the modern audience to relate to t his universal concept. Browning and Shakespeare both present their speakers as mentally disturbed but use rhyming couplets as a way to create stability to cover up their true personality. In ‘The Laboratory’ the speaker and her motivations are seen as troubling and sinister so using rhyming couplets, which creates a predictable pattern acts as an attempt to

America s Legal Drinking Age Essay - 1195 Words

Everyone knows that the United States’s drinking age is at 21, much higher than England’s drinking age. Many people believe that we cause way less destructions than the people of England, but that’s not true. We actually cause more accidents and destructions than they do. The United States’s death rate is actually ranked 39 out of 172 countries at 2.91 while England is ranked at 1.70 on a scale of death rate per 100,000. (ALCOHOL DEATH RATE BY COUNTRY. World Life Expectancy. N.p., n.d. Web. 23 Nov. 2016.) In this case, America’s legal drinking age should be lowered. Everyone knows that US’s legal drinking age is at 21, but why are we causing more accidents than a country that has a legal drinking age at 18? Based on the Prevention Research Center, they state, â€Å"...young people miss out on the opportunity to learn to drink within family settings where moderate drinking is the norm.† (Youth Drinking Rates and Problems: A Comparison o f ... N.p., n.d. Web. 23 Nov. 2016.) When drinking at a younger age and are surrounded by family, they teach the younger ones the what and what not to do out there when they are out drinking on their own. Unlike the 21 year olds out there that are barely getting to drink do not have family around to guide them and give them advice on what to do and what not. They can’t be educated like people at the age 18 has the chance to be. It’s more dangerous for them because they were never set out with expectations from anyone like the 18 year oldsShow MoreRelatedThe Legal Drinking Age On America s Youth1749 Words   |  7 Pages In 1984, the legal drinking age was changed to twenty-one years of age. This change was made after the Prohibition. Studies during this time found that as the minimum legal drink age (MLDA) was lowered, there was an increase in youth traffic accidents. A study done after the legal drinking age was raised to twenty-one showed reduced youth drinking, you th drunk-driving, and accidents related to alcohol. The change of the minimum legal drinking age proved to be beneficial during this time period.Read MoreThe Minimum Drinking Age Act1211 Words   |  5 Pages Some people find it hard to understand that at the age of eighteen you can fight and die for your country, but you cannot legally drink or purchase alcoholic beverages. Others find it hard to believe that there are people who want people under the age of twenty-one drinking. The important question is: should the drinking age be lowered to eighteen instead of remaining at twenty-one? The legal drinking age is the age at which a person can consume or purchase alcohol. These laws cover a wide rangeRead MoreEmily Blair . Ms.Kaba. Research Paper. 13 May 2017. The1124 Words   |  5 Pages13 May 2017 The Legal Drinking Age is Not Working A problem that is becoming very prevalent throughout the United States is underage drinking. Although the legal age of alcohol consumption is twenty one, alcohol abuse still remains a significant problem with American youth. Almost all alcohol consumption by teenagers is done through binge drinking. In America the age of eighteen is when you are finally considered an â€Å"adult†. Although you are now considered an adult and have legal and social responsibilitiesRead MoreProblem And Solution Of Underaged Drinking1553 Words   |  7 PagesKendra Gallos English III Sean Meisner 4/6/17 Problem and Solution of Underaged Drinking in America One of the major problems facing America s youth today is underaged drinking. This is simply defined as the consumption of any commercial alcoholic beverage while under the legal age restriction of twenty one. A solution is in dire need, as the problem causes exponential harm to many teen’s health. Underaged drinking has been the underlying cause of numerous fatalities over the past several decadesRead MoreMinimum Legal Drinking Age Should Be Lowered733 Words   |  3 PagesMinimum Legal Drinking Age Should be Lowered â€Å"Adults under 21 are deemed capable of voting, signing contracts, serving on juries and enlisting in the military, but are told they are not mature enough to have a beer.† (Amethyst Initiative: Rethink the Drinking Age). The causes behind the minimum legal drinking age standardization nationally has not been alleviated in the past couple decades and should be repealed. The minimum legal drinking age should be lowered to the age of eighteen whichRead MoreThe Minimum Drinking Age Act1700 Words   |  7 PagesNational Minimum Drinking Age Act made all 50 states raise the legal drinking age to 21(Dejong). The debate is on whether the age should be lowered or not. Statistically, having the age at 21 has been very helpful in keeping the nation safe. If there is not an issue with age now, would it make sense to lower the age and create unnecessary problems? In this case, the negative effects outweigh the positive. Simply because there is no good in lowering the age. The leg al drinking age has been set atRead MoreThe Policy Of The National Minimum Drinking Age1503 Words   |  7 Pagesminimum drinking age of 21. I believe that the raising of the drinking age to 21 years old has created more problems than solving them. America has had past experiences with a similar situation when they enforced prohibition. As we know, prohibition was a nationwide constitutional ban on the production, importation, transportation, and sale of alcoholic beverages, which was a huge failure. America have tried prohibition legislation twice in the past for controlling irresponsible drinking problemsRead MorePositive And Negative Effects Of Drinking Alcohol1709 Words   |  7 Pagesthe consumption of alcohol but it can be said that drinking alcohol has both positive and negative effects. Controversy may arise between opposing sides that those below the age of twenty-one are not responsible enough to drink however are allowed a driving license or a driver’s permit. In the United States of America, society and lawmakers focus more on the negative impacts of alcohol consumption especially when it comes to who we allow drinking, and do not consider that teenagers are able to thinkRead MoreThe Smoking Age Should Be Legal Drinking Age1517 Words   |  7 Pagesrequiring you to be over the age of 21 to consume alcoholic beverages. This law has proved itself by saving many lives and overall just having a positive outcome in the community. People say that no matter what the age limit is kids will still drink? I completely disagree, believe it or not there’s endless ways in which it can be prevented while the drinking age remains 21. Parents make a big difference and can prevent this from happening and I have to agree 100% that the drinking age has saved hundreds ofRead More Lower Legal Drinking Age Essays1249 Words   |  5 Pages Since the states increased their drinking age to 21 in 1987, every citizen of this country between the ages of 18 an d 20 have been oppressed by the very people elected to power to protect their rights. It is evident that the legal drinking age among Americans should be lowered to the legal age of adulthood, 18 years. At this age, any American can marry without their Parent’s approval and can move out of their guardian’s house and live on their own. Why are these adults deprived of their right to

Colgate Swot free essay sample

Running Head: WS1 CP Paper WS1 CP Paper Amy Eckley Applied Marketing Management 541 Indiana Wesleyan University Colgate-Palmolive’s Mission Statement As a Company that strives to be the best truly global consumer products company, we are committed to doing business with integrity and respect for all people and for the world around us (Profile of Colgate-Palmolive, 2011). Strengths Product Diversification Colgate-Palmolive is a diversified company with products in many categories including oral care, personal care, home care and pet nutrition (Quelch, Laidler, 1993). The diversified product portfolio serves as a strength as it minimizes risk by not putting all of their ‘eggs in one basket’ and maximizes growth opportunity by having expanded business operations and markets to serve. Toothpaste Market Share As the global market leader in Oral Care, the company holds now 44. 7% of the global toothpaste market share (Colgate-Palmolive company (cl), 2011), which is a large portion of the market. In 2006, the Company also acquired Tom’s of Maine, a niche natural toothpaste company, which added to their marketshare (Kotler, P. We will write a custom essay sample on Colgate Swot or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Keller, K. , 2009). Global Presence Colgate-Palmolive is one of the global leaders in Consumer Products and sells its widely recognized products in more than 200 countries in the world (â€Å"Colgate. com,†). The ability to sell in a large number markets is a strength as it provides opportunity to earn more revenue. In fact, over three-fourths of their revenue comes from outside of the US. (Colgate-Palmolive company (cl), 2011) Innovation Another strength is the Company continues to invest in RD and as a result develops innovative new products such as Hill’s Prescription diet, Palmolive Nutra-Fruit, and 12-hour germ fighting toothpaste (â€Å"Colgate. om,†). In 2011, they introduced Colgate Sensitive Pro-relief toothpaste, which offers faster relief to those who suffer from tooth sensitivity (Colgate-palmolive introduces new, 2011). World Outreach Efforts Colgate-Palmolive is very involved in outreach programs, which help people and communities around the world. For example, since 1991, the company has run Bright Smiles, Bright Futures, which educates kids about oral health. These programs work to build respect for the Company as well as further brand recognition and use of the products. This program has reached 80 countries and a half a billion children (Annual Report, 2011). Global Recognition Awards In the last 10 years, Colgate-Palmolive has earned numerous recognition for being a top employer (â€Å"Colgate. com,†). Most recently, in 2010, Fortune Magazine named the company as one of the 100 best companies to work for (â€Å"2010 100 Best Companies†, 2011). This is a strength in that they are able to attract top talent to run the business, which serves as competitive advantage. Weakness Declining Stock Price In 2010, the Stock Price declined 2% overall compared to 2009 (Annual Report, 2011. ). Shareholders pay close attention to these trends when considering stock purchases and this could have a negative impact on investor interest. Reliance on Oral Care Colgate Palmolive has a high reliance on their oral care products, which increases risk should the market change significantly in that category. Oral care accounts for 33% of Colgate-Palmolive’s total sales (â€Å"Colgate. com,†). Declining Sales Sales in the Pet Nutrition Division of Colgate Palmolive, which accounts for 14% of all sales, declined 2. % in 2010. Sales also declined in Latin America, Europe and South Pacific in 2010. Sales declined 1. 5% in Latin America and 1. 5% in Europe/South Pacific. These regions account for 48% of total sales. Declining sales are a weakness, especially when the decline is impacting 62% of total sales (Annual Report, 2011. ). Slow Innovation Colgate-Palmolive, when compared to Proctor Gamble, innovates new products at a much slower rate that its competitors. Proctor Gamble spends 2 billion on Research Development each year while Colgate-Palmolive spends $500 million (Annual Report, 2011). Efficiency Colgate-Palmolive has a significant number of formulas, complex and costly logistics and packaging – all of which impacts their ability to invest funds in new product development or marketing (Annual Report, 2011). Opportunity Educating Consumers Colgate-Palmolive has the opportunity to build consumption by education people about better oral and personal hygiene. For example, Asia and India are opportunities for personal care (Annual Report, 2011). Increase Marketing Efforts The Company has the opportunity to increase marketing efforts to gain further market share. While they currently advertise, they can work to ensure they are utilizing all types of media including emerging social media and phone applications. Additional Innovation Colgate-Palmolive, like every company, has an opportunity to continually innovate through Research and Development efforts and additional consumer research. Additional innovation will drive additional market share, further earnings potential and consumer interest. Cost Savings The Company has an opportunity to remain competitive to the market by realizing cost savings opportunities through restructuring initiatives. This could include facility shut-downs and workforce reductions. Gain Market Share in Skin Cleansing and Home Care According to Colgate’s 2011 goals, they have an opportunity to become a stronger global competitor in skin cleansing, leading in liquids a successful in other large personal care categories. They also have the opportunity to become a stronger regional leader in selected Home Care categories (Company performance, 2011). Threat Consumer Product Goods Competition Colgate-Palmolive has fierce competition with Proctor Gamble, as they produce the biggest portfolio of products in the household and personal care industry. PG’s products are similar to Colgate-Palmolive and are a threat (Quelch, Laidler, 1993). Colgate-Palmolive has many other competitors, especially in household care such as Clorox and Kimberly-Clark. (Wikipedia) Counterfeit Products In 2007, counterfeit Colgate toothpaste imported from China was found to be contaminated with a poisonous chemical, diethylene glycol, which caused several people to become ill in the US. (â€Å"Fake Colgate Recalled,† 2007). This is a threat as it could occur again and cause damage to the brand. Economic Instability Due to rapid expansion in Latin America, the company is overly dependent on growth in that region making the company highly vulnerable to Latin America economic slowdown and market saturation. This is true for Mexico as well, where Colgate holds 80% of the market share of the toothpaste market (Annual Report, 2011). Retail Changes The rise of low priced, large retailers, such as Walmart, have exerted their power over their suppliers, demanding certain specifications for product and negotiating lower (Byron, 2011). Private Label Growth With the current economic challenges, private or store label brand have become more popular in large retailers such as Walmart and Target. These products are growing in popularity as they are of lower cost and earn higher profit margins (Byron, 2011). References 2010 Best Companies to Work For. (n. d). Retrieved from http://money. cnn. com/magazines/fortune/bestcompanies/2010/full_list/ Byron, E. (2011, July 28). Colgates Margins to Test Its Pricing Strategy. Wall Street Journal Eastern Edition. p. C1. Retrieved from EBSCOhost. Colgate. com. (2011, August 3). Retrieved from http://www. Colgate. com Colgate-Palmolive. (2011). Wikipedia. Retrieved August 4, 2011, from http://en. wikipedia. org/wiki/Palmolive_(soap) Colgate-Palmolive. (2011). 2010 Annual Report. New York, NY. Colgate-Palmolive Introduces New Sensitive Toothpaste. (2011, March 8). Financial News, Retrieved from http://www. finchannel. com/index Colgate-Palmolive company (cl). (2011, August 3). Retrieved from http://www. wikinvest. com/stock/Colgate-Palmolive_Company_(CL) Company Performance. (2011, August 2). Retrieved from http://www. colgate. om/app/Colgate/US/Corp/Livingourvalues Fake Colgate Recalled Over Poisoning Concerns. (2007, June 14). Retrieved from http://www. foxnews. com/story/0,2933,282273,00. html Kotler, P. Keller, K. (2009). A Framework for Marketing Management (4th ed). Upper Saddle River, NJ: Pearson Prentice Hall. (Original work published 2001) Profile of Colgate-Palmolive. (2011, August 2). Retrieved from http://www. company-statements-slogans. info/col gate-palmolive. htm Quelch, J, Laidler, N. (1993). Colgate-Palmolive Company: The Precision Toothbrush. Harvard Business Review, 9-593-064, 1-24. .

A review of Sojourner Truth the Narrative

Table of Contents Introduction Book summary The indispensable place of the woman in the society Conclusion Reference List Introduction Sojourner truth was born in 1800’s America, one of the darkest period in human history characterized by slave trade and gross mistreatment of the black race. She and her parents as well as the other slaves were subject of untold torture from their masters. She was the daughter of slaves owned by Colonel Ardinburgh, of Ulster County, New York.Advertising We will write a custom term paper sample on A review of Sojourner Truth the Narrative specifically for you for only $16.05 $11/page Learn More The manner in which the slaves were treated can be told by the way she was sold together with a flock of sheep after the colonel died, to her new owner John Nealy, ruthless master. Truth would not stand his ruthlessness such that it is a relief when a fisherman buys her from Nealy and out of her misery. Her new master eve ntually sold her to Scriver a master who he later claims in her work to be so human that she worked diligently for in appreciation. Towards the last year of her servitude at John Dumont she escapes to stay with Isaac van Wagenen after he refuses to sell release her. Eventually Van Wagenen pays off Dumont for Sojourner’s freedom. She thus becomes Isabella van Wagenen She goes to New York to work as a house servant after fighting successfully to have her son release from state slavery. However she couldn’t stand the second Sodom (New York) and thus left on her pilgrimage to preach top the world about the existence of the spirit of Jesus Christ and espouse the virtues of truth integrity and honesty to any one who cared to listen. She eventually got her story after she joins Northampton Association, its proceeds from which she manages to buy her own house and live in comfortably until her demise (Hutchins, 2004). Despite the fact that the reader initially sees the ugly han d of the slavery, Isabella lived and wrote her works when the civil rights and liberties movements had stated to take root in the American society. There were organized revolted by the slaves who objected to inhuman treatment by both their masters and the state. They were treated as property and brutally punished for any perceived misdemeanor (Religious Tolerance, 2006). Eventually through the works of Isabella as well as other human rights activists, the slaves were guaranteed freedom and liberty. Book summary One of the biggest talking points in this story is the power of faith and religion as the only source of solace to the oppressed. The slaves have gone through so much that Isabella concludes in her preaching’s that the tribulations she faced as a slave actually prepared her to face the hardships in this world that she compared to hell.Advertising Looking for term paper on american literature? Let's see if we can help you! Get your first paper with 15% OFF L earn More Her mother’s enviable reverence to God reflected the faith and hope as the only thing that could emancipate them from the bondage of slavery. The story is also a reflection of one of the biggest denial of individual liberties and violations of not only human rights but physical bodies. Slaves were treated as property and would be sold off to willing buyers at a negotiated prices. What is more appalling is the fact that the masters had the power to decide which slave married whom and even annul marriages by slaves. It is not the physical torture that inflicted pain but the moral and social mistreatment. The masters did not even deem it fit for slaves to receive religious instruction and to observe some religious practices. It is such mistreatment that leads Isabella to question whether God really exists and if He does hear the cry of the slaves. However she is emancipated from this thought and converts to Christianity and becomes a renowned preacher and public spea ker. This story is not all grim and sad but an inspiration a motivation towards emancipation of the individual from the shackles of historical injustices amidst the struggles. Truth is the reflection of this self-proclaimed freedom. She has had gone through many trails and temptations but eventually triumphed. This journey though cannot be accomplished if a person is distant from God. Truth managed to make her sojourn because she was motivated from her from the spiritual enlightenment that she got from fasting, as taught by Mr. Pierson. Most importantly, the book emphasizes the power of the woman in the society. A woman is the most significant of symbol of care and longevity of the family unit in the society. Isabella as well as her mother are two women in this story who model this. She fights for the release of her enslaved son while her mother always teaches her children the good virtues of worship, making them stronger even in the hardest of times. Thus, a woman even though rejec ted in many quotas including the church is the glue that holds the society together (Hutchins, 2004; Truth, 1850). This essay thus purposes to highlight the experiences of the Africana woman as a nurturer, caregiver figure whose strength and determination is the basis of a sustainable society. The indispensable place of the woman in the society The story is not merely a feminist work but a work that portrays the Africana Womanism concept. Africana Womanism is not a feminist theory but a consideration of the experiences of the Africana people as strugglers in this world. Africana Womanism does, unlike other feminism theories, embrace and recognize the place of a man in the society and equates man to woman. The two are codependent strugglers and workers who must coexist harmoniously.Advertising We will write a custom term paper sample on A review of Sojourner Truth the Narrative specifically for you for only $16.05 $11/page Learn More Women are the leader s in society and should lead the struggle to reconstruct and regain a society inflicted by so many evils (Reed, 2001). Thus, Africana Womanism is not centred on the woman interests but on the family and society, and portrays the woman as the glue that holds these together. She loves children, appreciates and respects men as copartners bringing up a healthy society. Sojourner Truth is the reflection of this Africana woman whom never gives up even when it seems impossible to go on (Truth, 1850). According to Hudson-Weems (1998), the strength Africana woman is drawn from her abilities to give herself a defined identity. This is the realization of an inner emancipation and freedom. When Isabella decides to make her pilgrimage, she realizes that she cannot do it unless she changes her name as well as her identify. Thus she drops the name Isabella van Wagenen and adapts to Sojourner Truth, an identify changes that has a spiritual inspiration as a woman who carries the truth. She thus jour neys to the east devotes her life to preaching and inspiring the oppressed by urging them to turn to God an seek solace. This self-identification is however not self centred but inspired by the multiple roles the woman plays in the society as a leader, nurturer, spiritual counselor and caregiver. Her new identity is not intended for her won personal gains but to benefit the society. It is not a feminist identify but an identify focused on the family and society. Her new name thus describes her intention to liberate the society from the social evils in it. Thus, a redefined woman becomes a caregiver a mother and nurturer not only to her children but also to the whole society. She feeds it with food for the stomach as well for the soul and spirit. Her public meetings and forums are her ways to nurture the society in the right way by instilling in it the virtues of good while discouraging the bad. Truth is not ignorant of the fact that the society also needs human care. In the course o f her journey, she comes across a family that is in need of care. She offers her labor to the family but refuses monetary compensation. In this way, she shows her willingness not only to nature the society spiritually but also physically (Aldridge and Wheeler 2001; Hudson-Weems, 1998; Truth, 1850). Isabella’s description to Gilbert of the role she plays as a mother to her five children leaves the reader overawed. She was a proud mother of five children whom she cared for with utmost love. So good was she a mother that the one of her masters would allow her time to tender her children. She espoused in her children the virtues of honesty, truthfulness and integrity and also never allowed any cheating or stealing and would rather her children go hungry than steal bread from her master to feed them (Truth, 1850).Advertising Looking for term paper on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More As explained earlier, this story looks beyond the sexist feminist ideas propagated by other feminist theories. It is about women who stand for what is right and beneficial to the entire society and not just for themselves. It can be related to the film â€Å"Amazing Grace† a moving story about a selfless British anti slavery activist and reformer William Wilberforce who not only furiously fought for the rights of the British slaves but their emancipation. The movie, like the story of Sojourner Truth, is a depiction of people that are willing to sacrifice and stand up for what is right. Wilberforce like Isabella has a strong personality and oratory skills that he utilizes effectively to speak about the social injustices prevalent in the 18th century England (Dargis, 2007). The two genres portray a society that is devoid of virtuous leadership in government and thus needs strong individuals who are flexible enough to offer their service to the societies as well as lead the sear ch fro equality. Wilberforce does not get any support other than from his fiancà © and later wife (Dargis, 2007). Isabella is alone in her journey and receives little help apart from a few lawyers who helped fight for her sons release. Her story portrays a woman who is strong not only in physically but also inward. Truth makes her journey on foot with meager requirements and seeks refuge from the poor from whom she finds ready help (the rich always had an excuse despite being in a position to) (truth 1850). Her role as a care giver requires a lot of physical strength. She wouldn’t have afforded to strap her children and work in her masters plantations had she been a physically weak woman (Hudson-Weems 1998; truth 1850). The Africana woman is a person full of virtuous character, drawn from her spiritual energy to nature the family and society. Thus, faith in God becomes paramount. Truth, is a religious figures and have an unshakeable faith in Jesus as the only savior; a chara cter and notion she inherited from her mother (who mused to instill I them the virtues of diligence honesty and integrity) and reinforced by Mr. Peterson (Hudson-Weems, 1998). She carries the same spirit and teaches her own children the same teachings she got from her mother. Her strengthen in character is also seen when she decides to flee from the ‘sodomy† of new York (Truth 1850). Through Isabella van Wagenen the reader sis thus able to see that for the Africana woman is not a sexist feminist but a person who carries the whole society on her back and would not rest until it is liberated. Conclusion Many a reader would confuse the story as a feminist idea whose intention is to portray the strength of a woman and her efforts to dominate the man in the society. This is far from the truth as Hudson-Weems, (1998) explains, the story is a portrayal of the woman as a symbol of the society emancipation not only from slavitude but also other social injustices. Africana Womanis m celebrates the woman without intimidating the man like other feminist views. The woman is the principle caregiver and nurturer to the society and the family. She is the source of strength both physically and spiritually, and as such indispensable. Reference List Aldridge, D., Wheeler, B. (2001). Africana Womanism: Reclaiming Ourselves. CBS  interactive.  Web. Dargis, M. (2007). Movie Review: Amazing Grace (2006) – The imperfect soul who helped bring an end to the slave trade. The New York Times. Web. Hudson-Weems, C. (1998). Africana Womanism: Reclaiming ourselves. Troy, MI: Bedford Publishing Hutchins, Z. (2004). Summary: Narrative of Sojourner Truth, a Northern Slave,  Emancipated from Bodily Servitude by the State of New York, in 1828. Web. Reed, P. (2001). Africana womanism and African feminism: A philosophical, literary, and cosmological dialectic on family. CBS interactive. Web. Religious Tolerance (2006). A brief history of the â€Å"peculiar institution† of slavery 16th-18th centuries, in North America Britain. Web. Truth, S. (1850). Narrative of sojourner truth, a northern slave, emancipated from bodily servitude by the state of New York, in 1828. Boston: J. B. Yerrinton And Son, Printers. Web. This term paper on A review of Sojourner Truth the Narrative was written and submitted by user Corbin Morris to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

While the Wheel Keeps Spinning A Gradual Descent into Delightful Madness

While the Wheel Keeps Spinning A Gradual Descent into Delightful Madness Introduction: When Life Is at Stake Though it is truly hard to say that the motif of gambling is new to most of the world literature would be a considerable stretch, it goes without saying that Ellison adds a specific touch to it, making his story – that is, the story of a man who is slowly descending into madness – incredibly vivid. Instead of moralizing over the issueAdvertising We will write a custom essay sample on While the Wheel Keeps Spinning: A Gradual Descent into Delightful Madness specifically for you for only $16.05 $11/page Learn More Watching the Lead Character: Through Misery Lens When knowing what the story is going to end with, it is quite shocking to see that it starts from a typical setting in the most typical place ever. Telling a story of a man whose wife is gradually dying while he cannot do a thing about it, the story immediately sets a gloomy background. Even though it is generally considered that the protagonist loses h is mind in the process of the game: â€Å"His faith in a bingo game turns into madness that ends with violence† (Thomas, 2008, 98). However, it can be argued that the character starts his descent into madness much earlier – to be more exact, from the very beginning of the novel. â€Å"I ain’t crazy† (Ellison, n.d., 469), he says, as if trying to convince himself. Ellison only sets the mood for the rest of the story, but also indicates that the character will be soon undergoing a series of changes. Escaping the Tight Grip of Despair Another circle of madness begins at the point where Ellison explains that the protagonist’s wife is terminally ill. Devoting a great chunk of the story to developing these two characters and the relationships between them Ellison makes it clear that her being unwell adds to the lead character’s torments. Another spin of insanity starts as the author reveals that the lead character drinks quite a lot. However, the major point, which is practically the gateway to insanity for the leading character, starts with a sudden stream of consciousness bursting under the pressure of the alcohol fumes: â€Å"The bottle gurgled again. He closed his eyes [†¦] and seeing the train coming, and running back as fast as he could go, and hearing the whistle blowing [†¦]† (Ellison, n.d., 470). One of the most graphic scenes in the book, this one in particular shows the readers how far the lead character’s insanity can go.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More A Playing of Fortune: Take Him Where the Wind Blows Slowly gaining momentum, the madness of the lead character manifests itself in the most obvious way during the game. One can see it picking a faster pace in every single sentence: â€Å"He watched the wheel whirling past the numbers and experienced a burst of exaltation: This is God! This is the really truly God! He said it out loud, ‘This is God!’† (Ellison, n.d., 473). Finally, as the lead characters turn comes to take part in the game, he loses control over his feelings, and all hell breaks loose: â€Å"’Who am I?’ he screamed† (Ellison , n.d., 475). As the madness progresses, the turmoil enters into an even more intense phase. It is quite peculiar that the magnificence of madness that grips the lead character is spilled out in the form of a silly song: â€Å"Shoot the liquor to him, Jimmy boy! / Clap-clap-clap† (Ellison, n.d., 476). The pace of the entire story somehow reminds of a music tempo, which starts at the slowest pace: â€Å"The woman in front of him was eating roasted peanuts† (Ellison, n.d., 469), progresses to the fastest one: â€Å"He stumbled down the aisle and up the steps to the stage† (Ellison, n.d., 471) and ends with the slowest pace again: â€Å"he did not see the man’s slow wink† (Ellison, n.d., 477). The Moment the Earth Stood Still One must give Ellison credit for being extremely subtle with the ending of the novel. It is quite peculiar that author does not say that the lead character dies. Ellison does not need to state the painfully obvious; instead, he develops even more details and conveys the subtle message of despair, making the latter shoot the entire novel through: â€Å"He only felt the dull pain exploding in his skull, and he knew even as it slipped out of him that his luck had run out on the stage† (Ellison, n.d., 477). It is also quite peculiar that for a moment, the leading character does get in touch with reality, only to understand that he is going to be dead in the next few moments. A tragic climax to a tragic story, the ending leaves the impression that a delicate mechanism suddenly went wrong and finally broke into pieces.Advertising We will write a custom essay sample on While the Wheel Keeps Spinning: A Gradual Descent into Delightful Madness specifically for you for only $16.05 $11/page Learn More Conclusion: Watch the Wheel Spinning Though King of the bingo game cannot be called the most thrilling read, it definitely has a unique flair and a specific touch to it, which makes the reader sink into the imaginary world, taking it for granted. Though told in a very brief manner and pointing at the most essential moments and details, the story still makes the audience sympathize with the lead character. With the help of specific pacing, the author adds a sharp edge to the narration, taking the reader into the imaginary reality. Let the game begin. Reference List Ellison, R. (n.d.) King of the bingo game. Retrieved from https://www.csus.edu/indiv/m/maddendw/King%20Bingo%20Game.pdf Thomas, P. L. (2008). Reading, learning, teaching Ralph Ellison. New York, NY: Peter Lang.

Trade unions Essay Example | Topics and Well Written Essays - 3000 words

Trade unions - Essay Example European trade union leaders, along with their 'London Declaration', studied the financial crisis and appeal for fair dealing and rigorous action. Practical suggestions were as well made to prevent this situation from happening again: successful measures should be taken to guarantee that the economy carries on enjoying capital investments, also to put a stop to disgraceful financial forecast. The addition of public funds into the economy should correspond to public regulation, whereas the control of financial markets at global and European levels should be enhanced (Satre 2005, 804). This paper's objective is merely a wake up call. While trade unions determinedly expand their organizing attempts and ideas, there remains a noticeable need for constant research on effective strategies and techniques. It is essential to acknowledge nowadays that organizing has turned out to be increasingly complex. Under the pressing burden of feeble and incompetently enforced labour laws, aggressive employers harbouring antiunion sentiments, and a progressively intimidating political and economic atmosphere, it is not fascinating that hardly any workers surmount the threats, anxieties and hindrances and continue to in fact organize a union and negotiate an initial agreement. Problems are only worsened when labor leaders are informed repeatedly by their believed allies in government and the academe that workers are not interested anymore in unions but perceive a more workable and less intimidating option in management-offered participation activities. Confronted with an increasingly unfriendly climate, the labour movement has started to concentrate its energy on the single component of the organizing mechanism that it has power over, union strategies and techniques. This part focuses on the means by which workers, whether unionized or non-unionized, are adequately represented at work, and by which they gain differing extents of voice in the decision making of the top management or employers. Apart from collective bargaining exercised by trade unions, it emphasizes the means of information dissemination and collaborative consultation contained within an employment relationship. One premise is that an interpretation of the interaction of these systems of representation is fundamental for a positive reception of the current and potentially future trends of worker representation in the United Kingdom. In particular, it proposes that types of representation aside from collective bargaining may prospectively establish more mainstream voice systems, with employers and employees alike, than what they actually have previously (Wigley 2002). In the past, employers single-handedly made majority of decisions on issue regarding work. In a number of circumstances, typically job-related matters, expert or strategically positioned employees could single-handedly control particular features of their working lifestyles. From the latter part of the nineteenth century up until the present, collective bargaining steadily developed. In a number of incidences, to defend

Petition letter Essay Example | Topics and Well Written Essays - 500 words

Petition letter - Essay Example At Indian River Community College, I was able to complete a total of 10 subjects; majority of which with Laboratory classes. I am exiting this college with good academic standing. I am now looking at further pursuing an Associate of Science and a Bachelor’s degree in Nursing at the University of Central Florida’s concurrent Nursing program with Seminole Community College. I am looking at completing both because an Associate of Science could already equip me to find a job related to within this field in case I opt to postpone further studies to earn a Bachelor’s degree. In any case, my ultimate goal is still to finish a Bachelor’s Degree in Nursing and work on a career in the medical field. I plan to start working on these two by fall on 2007. Because of this objective, I believe that obtaining an Associate of Arts at Broward Community College is the best step I should take to reach my goal. An AA from Broward would definitely enable me to pursue further st udies in the field of my choice since this school is accredited and widely recognized in Florida. Any number of units earned in this college would be acknowledged in other colleges within the state. The credits I would be earning at Broward would be useful in my pursuit of a four-year course at particular colleges or universities in Florida. Further, it is most convenient for me to take on what I have left at Broward because I already have the requirements to complete an Associate in Arts in this college.

Emotional Connection and Its Relation to Physical Intimacy or Sex Essay Example for Free

Emotional Connection and Its Relation to Physical Intimacy or Sex Essay Majority of women view sexual relationship with valued commitment. They do not allow themselves to be persuaded by their partner who believes that sexual intimacy is part of having a relationship. On the other hand, old-fashioned and modern day women acknowledge the belief that sexual relationship is much persistent within marriage life. This could be true since emotions flow and desires could be much prevalent in the intimate moments of married couples. However, this assumption can be a predicament, finding that intimacy within marriage somehow unpredictably vanishes, and consequently unlit the once flaming emotions. In western cultures and highly developed countries, it is publicly acknowledge and as a normal happening to observe teenagers already sexually aware, accepting that having sexual relationship is a customary expression of love. In fact, sexual orientation is part of the educational curriculum, embarking on the sexual awareness of teenagers at their early age. However, sexual awareness does not pinpoint much the linkage of keeping a happy marriage which is seemingly less emphasized in the sex education, discussing the development of sexual maturity. Either in marriage or in a platonic relationship, one of the important elements that should be present is emotional connection. However, experts believe that the key to successful relationships within marriage lies on adding the aspect of emotions to physical intimacy or sex. Coping or surviving an affair is determined by the sexual intimacy as partly the emotional means. Marriages come to an end because one or both parties are not emotionally attached to each other. They do not see their spouse as a partner in life but as a different individual which tends to be obsolete over time. This research paper will discuss and examine how relationship of couples is survived by several factors within their married life, relating how the effect of emotional connection to physical intimacy or sex is significant features. The review of several literatures and other information is the method used throughout the examinations and findings. Literature Review Overview In the United States, the common causes of divorce are found by experts to be purely emotional, rather than the usual infidelity of a partner. Vis-avis infidelity is also causal to several emotional disturbances, like failure to achieve sexual satisfaction can be disappointing and may cause one party to look for another sexual partner. The troublesome underpinning of failed emotional connection to a partner then becomes a baggage of couples right through their married life. Emotional connection is very crucial in every relationship, specifically marriage. This is why it is important for the couple to get to know each others emotions before deciding to exchange vows as the next level of commitment. Emotions could be the result of openness according to the individual liking or disliking that can be connected by simple understanding, agreement and appreciation (Paulsen, 2008). Sadly, emotional connection gradually disappears as the married life of couples matures. The intimacy that is required to make their marriage strong is displaced on the side, as couples seem to have separate lives within the home setting. When simple differences set in, their individual â€Å"baggage† comes in which initially ignite the unfulfilled emotions that cry out loud as a hostile ground of resentments. The conflict begins beyond disagreements and feeling of neglect, resulting to resolve at the option of divorce. Emotional connection is important in the survival of marriage, enabling couples to iron out differences and work out a solution without parting ways. The convergence of emotional attachment allows couples to make compromise in order to set aside the beliefs that separation would resolve the disagreements (Johnson, 2008). Thus, several factors must be established as the converging point of emotional connections. Importance of Emotional Intimacy in Marriage According to an article written by Shruti Paulsen (2008), creating emotional intimacy in marriage is vital to its survival and success. He likened married life to traveling on a ship with two pilots. At first, the two pilots know what direction to take as well as their destination. However, as the trip goes on, one of the pilots decides to shift the direction to the surprise of the other pilot. In a sense, this is what happens to marriage. In the first few years, the couple has a shared direction and goal. In order to establish emotional connection, it is important for couples to communicate with each others directions. Human culture has the notion that it is bad to be dependent and is a sign of weakness. The truth of the matter is that being emotionally connected with another individual is not. In fact, it provides some sense of security and safety. The basic tenet of the attachment theory is that being apart from another individual can be a traumatic experience (Johnson, 2008). On the other hand, the absence of emotional connection puts into jeopardy an individual’s need for security. Without someone to be emotionally connected with, there is a reason for an individual to panic and become worried. Being emotionally disconnected can play a crucial role in married life as well as in the life of partners. It develops into mistrust of a spouse of their partner (Johnson, 2008). Emotional connection paves the way for couples to develop a deeper understanding of themselves. Establishing intimacy requires sharing of feelings, thoughts, and beliefs. There are various factors that can affect the ability of couples to become emotionally connected to each other. Rearing of children and hectic schedule at work can contribute to the loss of emotional connection and intimacy. Aside from their failure to communicate with each other, there are other factors that can also lead to emotional insecurity such as low self-esteem, childhood experiences, past rejections, and failed relationships. When emotional connection is lacking, marital problems can set in. One spouse views their problem differently than the others (Marriage Quest. Org, 2007). Treatment Issues Warning Signs of Marital Problems When emotional connection is lacking, marital issues can develop some vital signs of marital problems, such as (1) feelings of isolation; (2) increase in arguments or negativity; (3) lack of affection; (4) increase in anger, hostility, and/or sarcasm; (5) avoidance of each other; stonewalling; (6) mistrust. Unfortunately, majority of couples do not possess communication, anger management, commitment, conflict resolution, and intimacy skills (Relationship Institute, 2004). According to Relationship Institute (2004), a study conducted by Dr. J. Gottman from the University of Washington has found the following ‘Four Signs of Relationship Breakdown’: ? Criticism is more than a complain when a spouse finds fault in their partner and attacks the personality and character of the other. ? Contempt shows intention of a spouse to insult or psychologically abuse the other. ? Defensiveness shows unwillingness of a spouse to listen to what their partner wants to say out of fear of being attacked or hurt by the other person. ? Stonewalling is for the spouse to completely ignore or make distance from the other. The Relationship Institute (2004) further cited that a similar study of Dr. Markman and Dr. Stanley from the University of Colorado has described the ‘Four Indicators of Relationship Breakdown’, as follows: ? Increased negativity during interactions of couple shows increased complaining and criticism of each other. ? Invalidation of couple does not show any interest in understanding each other’s point of view. ? Negative Interpretation occurs when one spouse does or says something neutral or positive, but their partner perceives it as hostile or negative. ? Avoidance and withdrawal shows the disagreements. Lack of emotional connection can likewise lead to look for a substitute for the lost intimacy. The substitute can be sexual in nature, such as a sexual partner (infidelity), sex over the phone, pornography, nightlife related to sexual mingling, internet blogging, chronic masturbation, to name a few, or non-sexual in nature, like sports activities, gambling, shopping, pets, community activities, among others. Therapists view these conditions as a disease or addiction, in which sex therapy is suggested to determine the underlying problems (Marriage Quest. Org, 2007). Another potential problem that may arise as a result of the absence of emotional connection is emotional affairs. Having an emotional relationship with another individual is as dangerous as having a physical affair. In marriage where emotional connection is conspicuously absent, one of the spouses finds emotional intimacy through circle of friends. The spouse finds ease, safety and comfort in confiding with another individual, wherein the emotional bond between the couple can become blunt which may jeopardize the marital relationship (Wasson, 2007). Most spouses deny speculations that they are emotionally attached to their friend. In which case, the spouse do not have an idea on what their intimacy with their friend or another person can do to his or her marriage life. While the attachment may not be obvious on the outside, there is however an underlying â€Å"physical chemistry† which can heighten the emotional bond between the individuals involved. The person with whom the spouse has an emotional intimacy with can either be an old friend or a co-worker. It can also involve an individual whom the spouse met through online chatting (Wasson, 2007). Eventually, this individual could transform as the spouse’s primary source of emotional strength. As this develops, the spouse would slowly feel that the friend or co-worker understands them better than their spouse. This would become a major marital problem because it would reach the point that the spouse would keep the conversation a secret to their partner. The spouse would then feel betrayed or deceived by their partner who would bring about a fracture or barrier in their marital relationship (Wasson, 2007). A certain John Gottman who has been undergoing research for more than 18 years, revealed that there are four potential contributors to unhappy marriage namely defensiveness, criticism, contempt, and stonewalling. Divorce is a potential end result due to the couple’s lack of communication. It was found in a study involving 130 newlywed couples that (1) lack of emotional connection was lacking as reflected in the husband’s rejection of the influence of his wife, (2) the negative feelings of the wife during conversations, (3) the failure of the husband to weaken the low-level negative effect of his wife, and (4) the absence of physiological soothing in the male (Levine et al, 2005). Studies have also revealed that the negativity of their wives has an adverse affect on the husband. This is evident when they withdraw from conversations raised by their wives’. As a result, the relationship satisfaction of the wife declines. The couple then undergoes a negative cycle wherein a high degree of negativity from the wife leads to higher degree of withdrawal from the husband (Levine et al, 2005). Infidelity Having an emotional affair is also known as emotional infidelity. Although there is no physical component that might be involved, emotional infidelity is an act wherein a spouse invests love, time, and attention to another person other than their partner. Components of emotional intimacy are present such as sharing, understanding, companion, self-esteem, and close relationships. According to a 2003 study, 57% of women and 44% of husbands revealed that they were emotionally connected to another person without involving intercourse. The study also revealed that women are more prone to emotional infidelity than men (Piercy et al, 2005). Infidelity refers to the â€Å"breach of a contract of sexual exclusivity between two individuals† that is dating, being married, or committed to each other. Recent definitions have expanded to having sexual relationships with another individual aside from the partner. It may also involve cybersex, pornography, physical intimacy, or emotional attachment with another person which jeopardizes the primary relationship. Infidelity may also involve issues which are connected to time, energy, and resources in order to maintain the other relationship (Piercy et al, 2005). According to statistics compiled by the National Center for Health Statistics from the 1980s to the early part of the 1990s, approximately a third of marriages end up as a failure in the first 5 years and about fifty percent to two-thirds results to divorce. Several studies reveal that a marriage which started with love, care, affection, sense of humor, commitment, and optimism usually results to satisfaction. This was reflected in a longitudinal study involving 95 newlywed couples who perceived that the marital bond between partners would stay married or divorced within the first five years of married life (Levine et al, 2005). Effects of Infidelity Emotional infidelity has a significant effect on the lives of couples and families. It transcends in the couple, family, as well as in the social network of the couple. Upon the discovery of the affair, the couple needs to make a decision whether to continue the relationship or part ways. To the offended spouse, they would become angry at their partner for betraying them. Eventually, they would lose their trust in their partner for their deception (Piercy et al, 2005). Aside from anger, the offender spouse may also become suspicious of their partner, having mistrust of the same cheat. They may continuously inquire about the whereabouts of their spouse. In return, the involved spouse may need to report about their activities and may be judged by their partner. Psychologically, emotional infidelity may lead to guilt feelings and loss of self-esteem. The involved spouse may develop the need to protect their partner from being hurt as a result of their deception. Consequently, this may hurt the couples’ chances of working on their relationship. They would develop fear of resolving some difficult issues as well as feeling unsafe communicating with one another (Piercy et al, 2005). Infidelity may also bring about physical effects. The combined factors of stress, agitation, and exhaustion can result to health issues for both partners. Likewise, the involved spouse may place the primary relationship at risk with the threat of sexually transmitted diseases such as HIV and herpes. Some STDs can be a lifelong suffering which could have a significant impact on the life of the couple and their families (Piercy et al, 2005).

Across the Barricades is a novel written by Joan Lingard. Essay

Across the Barricades is a novel written by Joan Lingard. Across The Barricades 'Across the Barricades' is a novel written by Joan Lingard. It is set in the Belfast area in the 1970's. Catholics want Ireland to be all together and one country while Protestants want The Northern Ireland to stay part of Britain. The plot is about 'The Troubles' and a Protestant girl in love with a Catholic boy. Sadie (Protestant) and Kevin (Catholic) are separated by the divide. They meet (they used to know each other a while ago) and become close. This upsets their families and friends because they are from different sides of the divide. Kevin and Sadie get threats and Kevin gets beaten up as a result of this. Sadie know Mr Blake from high school. When Kevin goes to see Sadie, Mr Blake sees that Kevin is in need and so takes Sadie and Kevin to his house. After some time, Mr Blake gets too involved and so gets threats, nearly killed in a car and eventually killed by a petrol bomb. Kevin and Sadie become sick of Belfast and the violence and so leave. Kevin and Sadie realize that 'The Troubles' aren't going to go away and that there's no hope for change in the future. In this paragraph the importance of the characters will be discussed. Kevin McCoy is Catholic and works in Mr Kelly's scrapyard. Kate Kelly likes Kevin but Kevin loves Sadie. "Kate tried to cling to Kevin but most of the time she irritated him". Kate thus tries to get Kevin into trouble by telling the police about Brian's gun. "Underneath was a rifle and several rounds of ammunition. Brian wanted Kevin to rebel against the Protestants and use the gun but Kevin had rejected his thoughts. Brian then hid the gun in Mr Kelly's scrapyard. Kevin is then blamed f... ...escribes the violence. "There were disturbances in the night. Sound of gunfire, rumble of cars, shouting in the distance, flicker of flames against the night sky". This is a good example of imagery. I think the author is trying to imply that 'The Troubles' are not going to go away but will get worse by the language she uses to describe the areas and the activities. There are constant bombings and Mr Blake dies. Catholics and Protestants just send a bomb back every time something happens. Just now the violence has got worse, Joan Lingard was right! I don't think that the violence is going to get better because the deaths are constant as well as the trouble, people are trying to follow their beliefs by killing other people. There is always going to be the divide. Kevin and Sadie were right to leave, they realized that 'The Troubles' were getting worse.

Inquirer is the leading broadsheet in the Philippines Essay

Inquirer is the leading broadsheet in the Philippines. In 2001, it launched Libre, a free tabloid distributed in the MRT-LRT area. It was an unprecedented move of a major daily giving away their newspaper on weekdays and recovering cost solely from advertising revenue. Visit the MRT-LRT site and discuss and explain your answers to the following: Background: Inquirer Libre (Inquirer Free) is a free, bilingual (Filipino and English) tabloid published in the Philippines. It is published by the Philippine Daily Inquirer and is considered a trimmed-down version of the Philippine Daily Inquirer that is distributed on public transport. It is available in all stations of LRT, MRT and PNR, WGA Eva Macapagal Port in Metro Manila, as well as selected branches of McDonald’s. Unlike other Philippine tabloids, Inquirer Libre seeks to provide commuters access to decent, useful and meaningful news and current events. The income generated from distributing Inquirer Libre comes from advertising. a.What was the underserved and unserved market Inquirer was trying to tap? Underserved – used to describe a place, market, etc. where fewer goods and services are available than there should be. Unserved – there is totally no goods and services available for the people. Answer: A. The Inquirer created first a market niches that identified the needs or wants of the target market that were poorly addressed or not at all by their competitors. These niches showed them the underserved and unserved market which was composed of the commuters of the MRT-LRT stations with 500, 000 average commuters per day, even greater than its intended capacity. It’s a very diversed public which includes students, office clerks, professionals, etc. who rode trains everyday in their way to school, work, and their destinations. This people were always in a hurry and therefore have no time to read the news. Their age ranges from 18-40 years old. B. There are many management concepts to choose from. For instance, core  competency espouses that the company’s assets or strengths be the unit of analysis while industry analysis advocates that competition be the unit of analysis. Then there is also market-driven strategy that promotes customers in the center of strategy while market-driving strategy focuses on underserved and unserved markets as unit of analysis for strategy. A popular concept, Blue Ocean Strategy, is considered a subset of market-driving strategy since it entails two additional requirements, other than new demand, that of creating differentiation and being low-cost. One critique about contemporary marketing practitioners is that they are actually market-driven strategists, who may not fully understand the principles, frameworks and concepts of market-driving strategy to grow the brand and the business long-term, hence, their tools are often short-term, brand switching tactics, designed to gain market shares. If the company’s reward system is aligned with desired strategic thinking, then market penetration, in addition to market shares, would have to be imposed by management as part of its key result areas. Without a market-driving strategy, a marketing plan focusing solely on the served market is incomplete as it risks losing the underserved or unserved markets, many times, even bigger than the current served customers. In Mansmith and Fielders Inc., market-driving strategy is defined as embracing innovative changes in the logic of industry and business system to grow its profit and industry’s demand from underserved and unserved markets. The goal is not incremental but strategic growth and has three different levels: level 1 is about a major change in value proposition more than a major change in business system; level 2 is about a major change in business system more than a major change in value proposition; while level 3 is about a major change in value proposition coupled with a major change in business system. Selecta ice cream by Walls is an example of level 1 market-driving strategy. Selecta is the dominant brand of ice cream in the Philippines, but it was not so a few years ago, as it was neck-to-neck with Nestle. Problematic with declining industry demand, the marketers went on to ask mothers what  they liked to serve during birthdays and what they actually served. The result of their insighting led them to launch Selecta’s 3-in-1 ice cream, combining three of the favorite ice cream flavors in a tub at an affordable price. With this huge success that turned around shrinking industry demand, they even extended to four flavors with 3-in-1 plus 1, wanting to own the term â€Å"3-in-1.† Meantime, Nestle was not able to immediately respond with the new value proposition of Selecta, as they did not have the technology to do 3-in-1. Mothers were happy they were able to serve what they really liked to serve, children were happy with each of their favorite flavors, while fathers were happy too with a cost-saving solution, improving not just company’s sales but also industry demand in the process, attracting many lapsed customers to return. Waters Philippines is an example of level 2 market-driving strategies where there is a major change in the business system more than the value proposition. (Disclaimer: Waters Philippines is owned by the author.) It markets Waters Bio Mineral Pot, a premium home water purifier—mineralizer—alkaline maker that is leader in its segment. Waters used to be sold in appliance and other retail stores on cash basis in the late ’80s and early ’90s; however, its growth was constrained with its inability to explain the product features and benefits of the high end products in stores. This led to stores requiring them to go on promotional sale, with the additional problem of the fixed cost of hiring its own promo girls and the automatic termination of these promo girls in five months just when their competency is peaking. Waters then decided to create its own independent direct sales force who were able to go direct to the customers (instead of waiting for them to go to the retail stores) to promote the product, backed with installment plans that nearly matches what consumers typically pay monthly for water delivered by their water refill stations. The installment plans allowed more affordability for the consumers while enhancing the business opportunity for its sales network. Today, Waters Philippines is expanding to Indonesia to tap into a bigger combined market. Inquirer Libre is an example of level 3 market-driving strategy, which saw a major change in value proposition coupled with a major change in business system. As the leading broadsheet in the Philippines, Inquirer wanted to broaden its readership base to include younger consumers, so in November  2001, it launched Inquirer Libre. The Inquirer’s mother brand gave the new tabloid-size newspaper immediate credibility among its train riders. Libre (meaning â€Å"free† in English) is a complimentary morning daily that is heavy in entertainment and with a lot of light, human interest articles designed to be read in 15 minutes. Instead of selling the newspaper, it gave away Libre for free. Instead of tapping newspaper dealers, it went straight to consumers by way of self-service pick-up stations, hence, avoiding traditional trade margins and sales returns (after all, it’s a free paper). Instead of showing half naked women targeting blue-collar workers, it decided to be a wholesome paper targeting the young white-collar workers. Hence, instead of the usual readers in their 30s to 40s, Libre readers are mostly in their 20s not known to be newspaper buyers. This is an example of category point-of-entry marketing that will eventually turn some of the current Libre readers to broadsheet readers in the future. As can be seen from above, the three levels of market-driving strategy help companies think strategically, looking beyond the value proposition to include their value chain—instead of plainly being better, it strives to innovate by being different. C. Many tabloids in the country have been operating for a long time on a formula of scandalous attention-grabbing headlines and photos of sexy girls on the front page. One tabloid, Inquirer Libre, decided to take a different route. Using market-driving strategies,Inquirer Libre presented its product differently while targeting a new market. As explained by marketing guru Josiah Go of Mansmith and Fielders, Inc., market-driving strategies, the latest buzzword in market orientation, call for a breaking of the rules and changing the value proposition or business system or both to grow profit and demand from new and marginal customers. (See previous post here.) Inquirer Libre is a morning tabloid featuring short news and feature articles that can be read in 15 minutes. However, Go points out that unlike the other tabloids, it is given for free at MRT stations. There are no photos of naked women; the total package is wholesome. The target market consists of office people in their 20s and 30s on their way to work. â€Å"Instead of tapping the  traditional newspaper dealers, Libre’s new channel is in the various train stations. This means no dealer trade margin and no sales returns,† says Go. Inquirer Libre also has a classified ads page that runs every Thursday, a new reason for the target market to read it. As a result of the market-driving strategies (give it out for free, go wholesome, go direct to the market at train stations, offer classifieds), Inquirer Libre is the leading free tabloid in Metro Manila and hit its ROI fast. Are you looking for a way to survive the cut-throat competition? Market-driving strategies may be the answer. A TOTAL of three—that was the number of enrollees R. A. Gapuz Review Center (RAGRC) had back in 1994 when they opened, offering review classes for those taking government board exams. But this did not deter founder Ray Gapuz from persevering in his then newly established business. Nowadays, their number of enrollees are in the thousands, so much so, that review and coaching sessions have to be scheduled in hotel ballrooms, mall cinemas and even big events places such as the Philippine International Convention Center and Araneta Coliseum. And get this—review classes are also beamed via satellite to other venues in the country. Of course, online review courses are also offered. Today RAGRC is the market leader among nursing review centers, getting the lion’s share of 40 percent of the market among 55 documented review centers, according to its website. Just how did RAGRC succeed? Josiah Go, marketing guru and chairman of Mansmith and Fielders, Inc., points to market-driving strategies applied by the company. â€Å"Market-driving strategies define how a firm will embrace innovative changes in the industry logic and business system to grow its profit and industry’s demand from marginal and non-customers,† says Go. To do this, innovations may be implemented in the value proposition (what the company may offer customers), the business system, or both. Here are steps RAGRC took to succeed: 1. Give a new value proposition by: – Offering an intensive 10-day review course at 8 hours a day aside from the traditional 6-month review course at 3 times a week. The shorter review course allows nursing graduates to find work while providing RAGRC faster turnaround. – Holding review classes in hotels and malls instead of cramped classrooms. – Presenting the curriculum according to diseases regardless of age to remove any duplication encountered when doing  it by specialization. This is well appreciated by the reviewees. 2. Innovate the business system by: – Going high tech and livening up review classes by holding it game show style and offering stimulating card games as reinforcement. This prevents boredom from setting in. Market-driving strategies are all about changing the rules of the game in order to attract new demand. They may just be what your company needs to be profitable and stay profitable. Josiah Go is conducting a seminar dubbed â€Å"Market-Driving Strategies: Executive Workout† on June 25-26 in Makati City and on July 14-15 in Cebu City. E-mail info@mansmith.net for details.